About
Real life, real talk — for 14 years running.
PegCityLovely is where real life and good conversation meet. I share the life I am living and what I think is worth talking about, from wellness and natural hair to Black womanhood, family life, food, travel and Winnipeg finds. I am unapologetically in midlife—fully embracing my 50s—and willing to say out loud what many people are already thinking. That is why the conversation here feels honest instead of overly polished.
I'm Natalie Bell, a Winnipeg-born, second-generation Jamaican woman. Family is central to my life: I am a wife and mother, and becoming a proud Glamma opened a joyful new chapter. I have spent 14 years showing up online as myself, giving my community time to know my voice and trust what I share. That connection also carries into my work as an emcee and event host.
The trust behind PegCityLovely shapes everything I do, including brand work. I choose partnerships with care so they can become part of the conversation—not an interruption to it.
What Matters Here
Honest storytelling that sounds like me—not a script
Real conversation and genuine connection
Women showing up fully at every age and stage
Partnerships that make sense for my life and my audience
Big, joyful energy that carries beyond the screen
Content Pillars
Life, Vibes & Everyday Joys
Wellness & Movement
Food & Finds
Travel & Adventure
Instagram at a Glance
25.2K
FollowersOrganic growth
1.42M
Story Views · 90 Days
1.1K
Average Views per Story Frame
1.5K
Story Replies · 90 Days
Instagram post averages reflect 2026 performance to date. Story figures reflect the latest 90-day reporting period.
Audience Snapshot
Age Breakdown
66% aged 25–44 · Average age 41 · 45+ shown as a combined group
$51.2K
Average Household Income · Klear estimate
Audience demographics are supplied by Klear. Platform performance comes from Instagram, Facebook, Pinterest and TikTok analytics.
Ways to Partner
Every partnership starts with the right fit. Here are a few ways we can work together:
My feed is real life first. It is not packed with sponsored posts. I regularly tag and show love to brands I already use and genuinely enjoy, without being paid to do it. When a paid partnership appears, it feels like a natural extension of what I already share.
Sponsored Social & UGC
Platform-specific Reels, videos, static posts, carousels, pins and UGC-style content shaped around the campaign.
Stories & Live Content
Story sets and live content on Instagram, TikTok or Facebook, with clear calls to action when needed.
Campaign Packages
Multi-platform campaigns, ambassador work and longer-term partnerships tailored to your goals.
Speaking & Events
Emceeing, panel appearances, guest speaking and other in-person brand experiences in Winnipeg or nationally.
Every campaign is quoted to fit the brief. Deliverables, timing, usage, exclusivity and paid support are agreed before we get started.
See the Storytelling in Context
Three examples that show personal storytelling, organic reach and a brand collaboration.
Organic Reach
20.0K views, 19.2K reach and 62 total interactions on a Facebook Reel from summer 2026. No boosted views were reported.
View the Facebook Reel
The Community Shows Up
💬34
Average comments per Instagram post. People regularly stop to share their own take.
Instagram conversation
📈14 yrs
A long-running relationship with an audience that knows my voice.
Built over time
🌐214.2K
Facebook keeps the conversation going and gives each story another place to connect.
Reporting period · Jan–Aug 2026
🎵32.4K
TikTok helps new people discover my voice through short-form video.
Reporting period · Dec 2025–Aug 2026
📌122.1K
Pinterest gives useful content a longer shelf life and another way to be found.
Reporting period · Jan–Aug 2026
🎙️In person
Emceeing and event hosting extend the connection beyond social media.
Live experiences
Selected Brand Partners
Air Canada
SAP Concur
Skip Canada
Red River Co-op
Mark's
Leanfit
Thermea Spa Village
Spa Botanica
Dufresne
Travel Manitoba
Tourism Winnipeg
CIRA
Assiniboine Credit Union
Knix
Downtown Winnipeg BIZ
Vita Health
Partnership Highlights
A few examples of what brand storytelling can deliver. Paid support is called out where it was part of the campaign.
Thermea Spa Village
One Instagram Reel
255K views · 162K reach
The Reel generated 127 shares and 51 new follows. It is the strongest campaign result reported in this media kit as of August 2026.
Assiniboine Credit Union
Four-Reel campaign series
99K views · 207K reported reach
The mortgage and advisor campaign figures are reported across four Reels. Reach is presented as the campaign total supplied for the series.
CIRA
Co-branded Reel · Spring 2026 · paid amplification included
78.1K views · 77.5K reach
The Reel generated 72 shares, 25 saves and 84 new follows. Paid support contributed to its distribution.
View Reel
Strong Without Paid Support
Unpaid posts that show how the community responds to personal stories, everyday moments and local discoveries.
Milestone Moments
Unpaid Instagram post
18.7K views · 104 comments
An anniversary post drew 931 likes and 3.1× the current average comment volume.
View post
Unplugged at the Lake
Unpaid Instagram carousel
10.3K views · 349 likes
The unpaid carousel reached 4,764 accounts and drew 24 comments.
View carousel
Local Business Discovery
Unpaid local-business carousel
18.7K views · 45 comments
The carousel generated 388 likes, 10 new follows, seven shares and eight saves.
View carousel